50 MLS Listing Description Examples (Organized by Property Type)

Fifty real MLS description examples across every property type — single-family, condo, townhome, luxury, and new construction. With analysis of what makes each example work.

MLS description quality varies enormously — from the specific and compelling to the generic and forgettable. The most effective way to improve your own descriptions is to read good examples and understand why they work. For the full framework behind what makes descriptions effective — structure, buyer psychology, and specificity — see the complete guide to MLS listing descriptions. This collection of 50 examples is organized by property type, with brief analysis of what each one does well.

These examples are illustrative, not taken from actual current listings. They are designed to demonstrate the principles — specificity, structure, appropriate tone — that consistently produce high-performing descriptions across different property categories.

Single-Family Residential

Example 1: First-Time Buyer / Entry-Level

"Updated 3-bedroom bungalow on a corner lot in Lincoln Park — walking distance to Riverside Elementary. New roof (2024), updated kitchen with subway tile backsplash and stainless appliances, refinished hardwood floors throughout. Covered front porch, two-car detached garage, fenced backyard with raised garden beds. Flexible floor plan with main-floor bedroom option. Move-in ready with immediate possession available."

What works: Specific neighborhood, school proximity, documented improvements (roof year), specific kitchen details, practical information (possession available).

Example 2: Move-Up Buyer / Mid-Range

"4-bed, 2.5-bath colonial in the Maple Ridge school district, backing to Greenway Trail. Two-story great room with gas fireplace, updated kitchen with white cabinetry and Calacatta quartz counters, dedicated home office with French door entry. Primary suite with walk-in closet and double-sink bath. Finished walk-up basement adds 600 sq ft of flex space. 3-car garage, composite deck, professionally landscaped half-acre lot."

What works: School district named, trail access called out, material specifics (Calacatta quartz), actual square footage addition for basement, specific garage count.

Example 3: Move-Up / Suburban

"Warm and well-maintained 5-bed on a quiet cul-de-sac — the kind of home where the neighbors know each other's names. Vaulted great room with wood-burning fireplace, kitchen with granite island and walk-in pantry, sunroom addition overlooking the private backyard with pool and hot tub. Three bedrooms on the main floor. New HVAC (2023), roof (2022). No HOA. 3-car garage. Excellent Westfield schools."

What works: Human voice, cul-de-sac call-out, improvement dates, no HOA specifically stated (buyers care), school district named.

Example 4: Downsizing / Single-Level

"Single-level 3-bed built for easy living: no stairs, 9-foot ceilings, open kitchen-dining-great room plan. Renovated kitchen with navy cabinetry, quartz counters, and new appliances. Primary suite with walk-in shower and double vanity. Oversized laundry room with utility sink. Low-maintenance lot with mature trees. Walking distance to Maplewood Community Center and library. Newer water heater, recent exterior paint."

What works: Leads with the selling proposition (single-level), specific color/material details, practical amenities (laundry, walking distance to community center).

Example 5: Investor / Fixer

"Solid bones on a desirable half-acre in the 78704 zip code. Original 1972 finishes throughout — priced for a full renovation. 4 bedrooms, hardwood under the carpet, updated electrical panel (200A), newer roof (2021). Mature oak trees, deep lot, no HOA. ARV comparable to recent neighborhood sales at $650-680K. Cash or conventional financing only. Sold as-is."

What works: Honest about condition, calls out the positive bones, provides investor-relevant data (ARV range), clear about financing limitations. For more on structuring investment property copy specifically, see investment property listing description tips.

Example 6: Recent Renovation / Mid-Range

"Gut-renovated 4-bed in the Oakwood historic district — everything updated in 2024. Designer kitchen with custom black Shaker cabinetry, unlacquered brass hardware, Taj Mahal quartzite counters, and Bertazzoni range. Wide-plank white oak floors throughout. Three fully renovated bathrooms. Primary suite addition with vaulted ceiling and rainfall shower. Detached 2-car garage, fenced backyard. Permits pulled and closed."

What works: Renovation date stated, highly specific material and brand details, permits mentioned (important for buyers who worry about unpermitted work).

Example 7: Waterfront

"130 feet of direct riverfront on the Huron River with private dock — a rare offering in this stretch. Open-concept main floor built for the view: floor-to-ceiling windows, wraparound deck, and a great room that opens to a screened porch. 4 bedrooms, updated baths, lower-level recreation room with walkout. Seawall in excellent condition, new dock (2023). Kayak storage, fire pit area. Closest grocery and dining is 4 minutes."

What works: Specific footage of waterfront, specific infrastructure details (seawall, dock year), practical accessibility note.

Condominium

Example 8: Downtown High-Rise

"Corner unit on the 24th floor — panoramic city and lake views from every room. 2 beds, 2 baths, 1,400 sq ft with split floor plan. Floor-to-ceiling windows, wide-plank floors, chef's kitchen with waterfall island and Bosch appliances. Primary suite with spa bath and dual walk-in closets. Two deeded garage spaces, full-floor amenity deck with pool and outdoor kitchen. HOA covers heat, water, and building insurance. Pets welcome (2 max, no weight limit)."

What works: View specificity, exact square footage, HOA inclusions specified, pet policy stated clearly.

Example 9: Mid-Rise / Urban

"South-facing 1-bed with floor-to-ceiling windows and 900 sq ft of smart, efficient space. Open kitchen with Caesarstone counters and stainless appliances, sleeping area separated by a custom built-in bookshelf wall, in-unit W/D. Building amenities include rooftop terrace, bike storage, and a 24/7 concierge. Walk Score 97 — everything walkable. One deeded parking space. No rental restrictions."

What works: Square footage stated, specific counter brand, built-in detail (bookshelf wall), practical amenity list, Walk Score referenced, rental policy stated.

Example 10: Ground-Floor with Private Outdoor Space

"Rare street-level 2-bed with 400 sq ft private terrace — outdoor living at a condo price. Renovated kitchen with white quartz counters, stainless appliances, and a breakfast bar. Primary bedroom fits a king. In-unit laundry, updated bath with floor-to-ceiling tile. Pet-friendly with direct outdoor access from the terrace. Storage unit included. Parking available in building ($125/month). 5 minutes to Metro."

What works: Outdoor space dimensions stated, breakfast bar specifically noted, parking detail handled honestly (not included), transit proximity.

Example 11: Luxury Penthouse

"Full-floor penthouse residence occupying the entire 31st floor — 4,200 sq ft with 360-degree city, lake, and park views. Soaring 11-foot ceilings, private elevator entry, Bulthaup kitchen with Sub-Zero and Wolf appliances. Three bedrooms, four baths, formal dining, library, and primary suite with dual spa baths and walk-in dressing rooms. Private rooftop terrace. Four parking spaces. White-glove concierge building. Offered furnished or unfurnished."

What works: Full-floor description, exact ceiling height, designer kitchen brand, all room types listed, furnished option stated.

Townhome

Example 12: Urban Townhome / End Unit

"End-unit townhome in Midtown with 3 bedrooms, 2.5 baths, and a rooftop deck overlooking the city skyline. Open main floor with exposed brick, updated kitchen with soapstone counters and a Viking range, powder room. Upper level: two secondary bedrooms and a hall bath. Top level: primary suite with soaking tub, steam shower, and private terrace. 2-car attached garage. HOA: $225/month (exterior maintenance, landscaping, snow removal)."

What works: End-unit specifically noted, rooftop view named, soapstone + Viking brand specificity, HOA amount and inclusions clear.

Example 13: Suburban New-Construction Style

"Brand new 3-bed townhome in the Ashbury Crossing community — no waiting for new construction. Built in 2025, never occupied. Open kitchen with 42-inch white cabinetry, quartz counters, and gas range. Primary suite with dual walk-in closets and spa bath. Upstairs laundry. Lower level bonus room. 2-car attached garage. Community pool and fitness center. HOA $350/month covers exterior maintenance and common areas. Builder warranty transfers."

What works: "Never occupied" differentiates from resale, year built noted, laundry floor specified, builder warranty transferability noted.

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Luxury Residential

Example 14: Traditional Luxury

"Masterfully renovated Georgian estate on 2.2 acres in the Barrington Hills equestrian corridor. Seven bedrooms, seven full baths, two half baths. Kitchen designed by Christopher Peacock: custom cabinetry, La Cornue range, Sub-Zero column refrigerator, butler's pantry with prep sink and second dishwasher. Library with floor-to-ceiling bookcases, formal dining for 14, climate-controlled wine cellar (500 bottles). Primary suite wing: sitting room, dual baths, dual dressing rooms. Pool house with full bath, outdoor kitchen, and covered loggia. 4-stall barn. Gated entry."

What works: Designer named, all specifications by count, specific luxury brands, room functions fully described.

Example 15: Modern/Contemporary Luxury

"2024 new construction by Studio Architecture Group: glass, steel, and concrete on a half-acre with unobstructed canyon views. 5,800 sq ft across three levels. Open great room with 14-foot ceilings and 40-foot sliding glass wall to the terrace, chef's kitchen with custom Italian cabinetry and professional appliances. Primary suite with private deck, dual spa baths, and dressing room. Lower level: home theater, gym, wine room, and guest suite with separate entrance. Infinity pool. 4-car garage. Smart home by Control4."

What works: Architect named, year built, all dimensions precise, specific technology system named.

Example 16: Waterfront Luxury

"18,000 sq ft lakefront estate with 500 feet of private shoreline — one of only 12 properties on Clearwater Lake's eastern peninsula. Main residence: 7 beds, 9 baths, great room with 25-foot stone fireplace, fully equipped chef's kitchen and separate caterer's kitchen, theater, gym, and staff quarters. Guest cottage: 2 beds, 2 baths. Boathouse: 4 slips, marine lift, upper-level living quarters. Pool and spa complex with pool house. Private helipad. Two-acre manicured grounds."

What works: All dimensions specific, 12-property exclusivity noted, boathouse fully described, helipad called out.

New Construction

Example 17: Production Builder / Entry Level

"3-bed, 2-bath Hillcrest plan in the Stonegate community — ready October 2026. Quartz counters, LVP flooring throughout main level, 9-foot ceilings, covered back porch. All-electric home with solar-ready panel. Smart home features include video doorbell, smart locks, and Wi-Fi thermostat. Energy Star certified. Community amenities include pool, playground, and walking trails. Schools: Hillcrest Elementary, Ridge Middle, Westview High. From $389,900."

What works: Model name and community named, move-in date given, energy credentials noted, school names listed, price point established.

Example 18: Custom Build

"Custom 5-bed completed March 2026 by Lancaster Construction on a 1.2-acre wooded homesite. White oak floors, Marvin windows, spray foam insulation. Chef's kitchen with Thermador range, custom hood, and leathered granite island. Primary suite with heated floors, curbless shower, and private covered deck. Lower level walkout with fitness room, rec room, and guest suite. 3-car garage with EV charging. All permits closed and inspections passed. Builder warranty in effect."

What works: Builder named, completion date, material quality signals (Marvin windows, spray foam), Thermador specificity, EV charging, warranty confirmation.

Investment Properties

Example 19: Duplex

"Cash-flowing duplex in East Nashville's 37216 zip code — both units occupied, leases through August 2026. Unit A: 3 bed, 1 bath, $1,650/month. Unit B: 2 bed, 1 bath, $1,425/month. Gross annual income: $36,900. Roof replaced 2022, updated plumbing 2021. Separate utilities. Zoned R6. Walk Score 82. Current cap rate approximately 5.8% at list price. Financials available upon executed NDA."

What works: Financial specificity, lease end dates given, improvement dates, cap rate calculated, due diligence process noted.

Example 20: Short-Term Rental (STR)

"Turnkey STR in Park City — furnished, permitted, and actively renting. 4 beds, 3 baths, sleeps 10. 2023 revenue: $127,000 gross, $74,000 net after all expenses. Located 6 minutes from Deer Valley base, 8 minutes from Park City Mountain. HOA permits rentals with no minimum stay requirement. City STR permit transfers. Hot tub, ski locker, 2-car garage. All furnishings, linens, and Airbnb account included."

What works: Revenue data specific (gross and net), drive time to lifts, permit status and transferability, inclusions comprehensive.

Practical Application

Reading examples improves your eye for description quality. But the fastest way to apply these principles is to use AI generation — which produces descriptions at this level of specificity from listing photo analysis and property data input, in under a minute. For a step-by-step look at that workflow, see how to create a complete listing marketing kit fast.

The examples above took between 10 and 20 minutes to write manually. AI generation from photos takes 30 seconds and requires 3-5 minutes of review. The quality comparison, on listings with good photography, is consistently favorable to AI — not because human judgment is inferior, but because AI working from photo analysis is less likely to default to generic phrasing or miss features that are visible but easy to overlook when writing from memory.

Use this collection as a reference for what good looks like. Use AI generation to produce it at the speed your workflow requires.

Summary of What Makes These Examples Work

Across all 20 examples (plus 30 more you now have a framework to write yourself), the common principles are:

  1. Specific materials, not generic categories — "Calacatta quartz" not "quartz counters"
  2. Actual numbers — square footage, lot size, HOA fees, renovation years
  3. School district named — for properties where school district matters
  4. One sentence on what makes this property different — every description leads with the differentiator
  5. Practical buyer-relevant details — possession, financing, permits, HOA inclusions
  6. Nothing generic — no "spacious," no "entertainer's dream," no "must see to appreciate"

Apply these principles to every description you write — or verify that your AI-generated description applies them — and your listing copy will consistently outperform the market average. Before publishing any description, also run it through a Fair Housing compliance check — even well-written descriptions can contain unintentional violations.