Free Listing Tool
Paste a listing description or generate a starter, then get an instant 0–100 score across marketing quality and Fair Housing compliance — with specific fixes and a corrected version.
A strong MLS description does two jobs at once: it sells the property and it stays inside Fair Housing law. Here is what the score rewards.
Buyers scan. The opening line has to earn the next one. Lead with the property's strongest, most specific selling point rather than the address or a generic greeting. “Sun-filled 1920s bungalow with a chef's kitchen and a west-facing garden” outperforms “Welcome to 123 Main Street.”
Numbers and named features build trust: square footage, the year of a renovation, the brand of the appliances, the size of the lot. “Beautiful and spacious” says nothing; “1,850 sq ft with a 2023 kitchen remodel and quartz counters” sells.
A few high-impact words — remodeled, updated, spacious, move-in ready — lift a description. Overusing them, or leaning on empty hype, drags the score down. The tool rewards signal, not volume.
Tell the reader what to do next: “Schedule your private showing today.” Descriptions that simply stop lose momentum at the most important moment.
Most MLS systems reward descriptions in the 600–1,300 character range: long enough to cover the highlights, short enough to stay readable. Too short leaves value on the table; too long buries the lede.
A persuasive description that violates Fair Housing law is a liability, not an asset. The score folds in the same compliance scan used across ListingKit, checking your language against 8 protected classes so you catch problems before your MLS does.
It scores your description from 0 to 100 by blending marketing quality with Fair Housing compliance. Quality looks at your opening hook, specificity (concrete features and numbers), use of high-impact power words, a clear call to action, and length. Compliance runs the same scan used across ListingKit, checking language against 8 protected classes. A high score means your copy is both persuasive and safe to publish.
Yes. Scoring is free and instant. You can also generate a starter description from a few property details at no cost. Enter your email once to unlock the specific fixes and a corrected, copy-ready version — after that, results stay unlocked on future visits.
The score and the categories of improvement are shown for free so you know where your description stands. The specific, line-level fixes and the corrected or generated description that you can copy and paste are unlocked with your email. This keeps the free tool genuinely useful while giving agents a reason to go deeper.
Yes. Switch to the "No draft yet" tab, enter the property type, location, beds, baths, and standout features, and the tool writes a Fair Housing-aware starter description and scores it. It is a fast way to get a compliant first draft you can refine.
No automated tool can guarantee full legal compliance. The compliance portion of the score catches common prohibited terms and coded language, but Fair Housing law is nuanced and context-dependent. Use the score as a first line of defense and consult your broker or a real estate attorney for complex situations. This is not legal advice.
This tool scores and improves a single description. ListingKit generates the entire marketing kit from your listing photos — an MLS description, social posts, and a PDF flyer — with a downloadable Fair Housing compliance certificate. If the scorer shows you the gap, ListingKit closes it automatically.
ListingKit generates a Fair Housing compliant MLS description, social posts, and a PDF flyer automatically from your listing photos — with a downloadable compliance certificate in every kit.
Create your first kit free